How is it that such nonsense captures so much media attention? This is a game, let’s not forget that fact and try to put this GAME into perspective. If the ball is deflate, are not both teams playing with the same ball, so where is the advantage in a deflated ball? Why is this such a media blitz when there are real news stories happening all around the world. Has America become sound bites of sensationalism and lost its grip on reality?
Who is responsible for the buzz in the media? Corporate America is, and they spin anything they can to make money, in this case the NFL spins to keep the Superbowl in the news and attract more and more viewers. The Superbowl commercials spending billions of marketing stuff we usually don’t need to unsuspecting consumers. I would love to see the media spin good in the world, for example, opportunities for people to get involved in helping others become the new buzz.
Zuma’s Rescue Ranch is one organization that is 100% dedicated to both child and animal welfare, and we offer the public ways to get involve in doing good every day. When the population embraces doing good they feel good and when the overwhelming majority of the population in America feels good, the world becomes a better place. So how do we get the media to stop selling things and start promoting good in the world? A great start would be for every commercial paid for by corporate America, air time be donated to charity by the corporation doing that advertising. Get corporate America to sponsor the airtime of their favorite cause, this would be a win-win for marketers, charity marketing.
Today there are plenty of commercials for those huge charities, St. Jude Children’s’ Hospital, cancer research, ALS ice bucket challenge, United Way, etc. but what about the more than 5 million charities with budgets under 5,000,000 who is helping those charities? Most of the larger charities spend way too much money on CEO salaries and far too little on their actual mission. The smaller charities are doing the hands-on work for those in need and getting the least amount of assistance for their efforts. I propose the charities with budget of under 500,000 be included in the charity marketing with the corporate giants flooding our airways.
The NFL is a nonprofit, can you believe that this with 6 billion in revenues this organization pays no income tax, how is this justified? Americans just get caught up in day-to-day life and pay little attention to the injustices in our world. If every NFL fan were to write a letter demanding more funding of local charities in the towns that have NFL teams, you can bet the powers that be would take notice and begin local charity campaigns. Some teams do good, but on a very small income to expense ratio, I feel these NFL teams can do more in their communities and affect positive change by doing so.
Happy people work harder, make more money and spend more money, which is better for the overall economy. Let’s work together to hold big companies accountable to we the consumers making them rich, write a letter to the companies you buy products from and ask them to support your favorite local charity. If every American took the time to write these letters, charities would thrive, and let’s face it, charities are the organizations helping those members of our communities in most need.
Zuma’s Rescue Ranch will be launching its Legacy Campaign in the first quarter of 2015 to develop a sustainable future for this child and animals welfare organization serving hundreds of children and animals in the Denver Colorado community. If you would like join us in building this legacy, please email us to get your name on the list.
Zuma’s Legacy Campaign will start of with a three million dollar match from the founders of the organization, yes a three million match. So once the legacy fund has reached its goal, the three million dollar facility Zuma’s currently calls home will become a permanent asset of the organization. Then the three million in cash funds go into an endowment fund of which the organization can operate from interest earned. Zuma’s Legacy will be complete.
So let’s get some media hype around this huge opportunity for a local Colorado charity doing so much good in our community, help Zuma’s leave a legacy for at risk youth and homeless animals. Animal Assisted Therapies are a very effective modality know to affect huge change in people’s lives.Rescuing overbred, abused and neglected horses from certain death brings a kindred spirit to the therapy arena for humans. The rescued horse brings an unparalleled element to the therapy process that, the ailing human, becomes drawn to help the animal, that ability to help another being is both empowering and healing for the human species.
For some becoming part of Zuma’s Legacy there will be certain long-term fiscal partnerships available including naming rights on the beautiful 146 acre horse ranch nestled in the foothills of SW Denver CO. Imagine your name on the 45,000 square foot 52-foot high arena the ________ arena at Zuma’s Rescue Ranch. You can join hands with this organization and become part of the healing that happens there every day.
Visit Guidestar to see Zuma’s financial reports.
Zuma’s Rescue Ranch
7745 N. Moore Rd.
Littleton CO 80123
Media contact: Jodi Messenich 303-346-7493